Client / Primitive AXE

This isn’t your ordinary axe throwing joint. Primitive AXE incorporates a fun and lively atmosphere with a touch of rustic and organic elegance. The goal of this branding job was to marry these two concepts and provide a visual mark that captured these two attributes, thus the logo was born. The use of a prehistoric axe along with the rusted, patina textured typeface compliments each other and makes the perfect match. Primitive AXE opened up in 2018 and then shortly after opened 2 other facilities in surrounding cities.